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Campaign · Eyewear · 2025
Monte Pietra
Sun-warmed stone, reflective lenses and sculptural shadows shape a study in contrast.
Client
Pietra Eyewear (demo)
Scope
Campaign · Art Direction
Year
2025
Project Overview
The idea.
Monte Pietra began with a single question: what does eyewear campaign feel like before it looks like anything? The brief asked for clarity and atmosphere in equal measure, so the work started with research, references and a short written premise that every later decision could be tested against.
Creative Direction
Building the visual language.
The visual language was built from material and light first. A restrained palette, close framing and a small set of compositional rules gave Monte Pietra its character, while casting, styling and location were chosen to support the feeling rather than decorate it.
Client
Pietra Eyewear (demo)
Scope
Campaign · Art Direction
Year
2025
Credits
Photography — [Name] · Styling — [Name] · Set — [Name] · Production — [Studio]
Deliverables
Campaign stills · Social cut-downs · Lookbook
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