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Campaign · Menswear · 2025
Deep Cut
Sharp silhouettes and shadow-led compositions give a modern wardrobe a cinematic edge.
Client
Hollow & Co. (demo)
Scope
Campaign · Art Direction
Year
2025
Project Overview
The idea.
Deep Cut began with a single question: what does menswear campaign feel like before it looks like anything? The brief asked for clarity and atmosphere in equal measure, so the work started with research, references and a short written premise that every later decision could be tested against.
Creative Direction
Building the visual language.
The visual language was built from material and light first. A restrained palette, close framing and a small set of compositional rules gave Deep Cut its character, while casting, styling and location were chosen to support the feeling rather than decorate it.
Client
Hollow & Co. (demo)
Scope
Campaign · Art Direction
Year
2025
Credits
Photography — [Name] · Styling — [Name] · Set — [Name] · Production — [Studio]
Deliverables
Campaign stills · Social cut-downs · Lookbook
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