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Art Direction · Jewellery · 2025
BOW FORM
A precise visual language built around repetition, reflective surfaces and the tension between ornament and simplicity.
Client
Atelier Bow (demo)
Scope
Art Direction
Year
2025
Project Overview
The idea.
BOW FORM began with a single question: what does jewellery direction feel like before it looks like anything? The brief asked for clarity and atmosphere in equal measure, so the work started with research, references and a short written premise that every later decision could be tested against.
Creative Direction
Building the visual language.
The visual language was built from material and light first. A restrained palette, close framing and a small set of compositional rules gave BOW FORM its character, while casting, styling and location were chosen to support the feeling rather than decorate it.
Client
Atelier Bow (demo)
Scope
Art Direction
Year
2025
Credits
Photography — [Name] · Styling — [Name] · Set — [Name] · Production — [Studio]
Deliverables
Campaign stills · Social cut-downs · Lookbook
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