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Colour · Material Study · 2025
Rust
A study in oxidised tones, worn surfaces and the beauty of imperfect texture.
Client
Personal study
Scope
Art Direction
Year
2025
Project Overview
The idea.
Rust began with a single question: what does material study feel like before it looks like anything? The brief asked for clarity and atmosphere in equal measure, so the work started with research, references and a short written premise that every later decision could be tested against.
Creative Direction
Building the visual language.
The visual language was built from material and light first. A restrained palette, close framing and a small set of compositional rules gave Rust its character, while casting, styling and location were chosen to support the feeling rather than decorate it.
Client
Personal study
Scope
Art Direction
Year
2025
Credits
Photography — [Name] · Styling — [Name] · Set — [Name] · Production — [Studio]
Deliverables
Campaign stills · Social cut-downs · Lookbook
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