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Campaign · Knitwear · 2026
Petal
A study of softness and structure, where sculptural knitwear meets natural movement and close, tactile framing.
Client
Maison Laine (demo)
Scope
Campaign · Art Direction
Year
2026
Project Overview
The idea.
Petal began with a single question: what does knitwear campaign feel like before it looks like anything? The brief asked for clarity and atmosphere in equal measure, so the work started with research, references and a short written premise that every later decision could be tested against.
Creative Direction
Building the visual language.
The visual language was built from material and light first. A restrained palette, close framing and a small set of compositional rules gave Petal its character, while casting, styling and location were chosen to support the feeling rather than decorate it.
Client
Maison Laine (demo)
Scope
Campaign · Art Direction
Year
2026
Credits
Photography — [Name] · Styling — [Name] · Set — [Name] · Production — [Studio]
Deliverables
Campaign stills · Social cut-downs · Lookbook
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